Batman & Robin. M&M. And now, DC & Hershey.
DC and the Hershey Company are partnering for a new candy – The Super Hero Hershey’s Milk Chocolate Bar – to debut this July, but they’re sending out an early batch to those on the frontlines of the COVID-19 pandemic.
“Supporting our communities in difficult times is part of our legacy, and an important value that our current employees share,” Hershey President/CEO Michele Buck told CandyIndustry. “From the building projects that created local jobs during the Great Depression, to producing military rations during World War II, we take great pride in making a difference where we can.”
The Super Hero Hershey’s Milk Chocolate Bar will feature the emblems of DC characters Batman, Wonder Woman, and Superman, along with the sound effect “BAM!”… because, well, comics.