AVENGERS, AVATAR Returning to Chinese Movie Theaters Following Coronavirus

Avengers: Endgame
Credit: Marvel Studios

With Chinese movie theaters starting to reopen following nationwide shutdowns due to the ongoing Coronavirus pandemic, theater operators are planning a re-release of several Western blockbuster films to help get people back into their seats and kickstart the Chinese film economy.

According to the Hollywood Reporter, Chinese theaters will re-release all four Avengers movies as well as James Cameron’s Avatar, and Christopher Nolan’s Inception and Interstellar. None of the re-releases have been given official release dates, however THR cites a source in the Chinese movie industry who states that they’ll hit screens “basically, whenever the [Digital Cinema Packages] reach the cinemas.”

The Avengers films have taken in a total of $1.3 billion in China across the franchise, while Avatar set a Chinese box office record taking in $202 million in the market in 2009.

Interestingly, this re-release heats up the race between Avengers: Endgame, the current global box office world record holder and former record-holder Avatar. Endgame beat out Avatar‘s longstanding record by just $7m. This re-release could potentially tip the scales again if Chinese moviegoers flock to one of the re-releases over the other.

North American, European, Australian, and many other individual nations have shuttered movie theaters as part of a social distancing strategy to slow the spread of Coronavirus. 

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