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DC Wants Comic Shops to Advertise SHAZAM! Movie

Shazam!
Credit: New Line Cinema

Credit: New Line Cinema

DC is sending out Shazam! movie posters to U.S. and Canadian comic book stores in the hopes they will display it in their store. The posters are set to arrive March 20, 16 days ahead of the New Line Cinema film.

DC is also encouraging retailers to take a picture of the poster on display, and share with the publisher.

Shazam! opens in theaters April 5.

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