In a ‘well, okay, that happened’ moment, reality TV celebrity Kris Jenner has appeared in a promotion for Captain Marvel in a flashback to the film’s 1990s setting, pre-Jenner fame.
In the video, seen below from Jenner’s Instagram, Jenner and actress Lisa Rinna approach a Blockbuster Video to return some rentals, only to encounter Carol Danvers – with Jenner deciding on the spot to serve as Danvers’ agent:
It not exactly clear what the cross-promotion is for, aside from Marvel Studios potentially reaching outside its typical advertising demographic and to a more female-skewing audience via the E! Network.
Captain Marvel opens in theaters on March 8.
It’ll be several more months before it’s available at Blockbuster.
This article was originally published by Newsarama.com. Read the original article here.