When a British baking company wanted to raise awareness on holiday festivities, they didn’t bother to check the hashtag they used for an online baking contest.
Headlining the contest was this guy, Tom Fletcher, who is famous or something. All contestants had to do was take a photo of their baked goods, and put them on social media with the hashtag #CrumpetCreations. Unfortunately, that tag was already in use by a very interesting group…
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It could have been worse, like the time Susan Boyle released her album with the hashtag #Susanalbumparty.
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This article was originally published by Thechive.com. Read the original article here.