Press Release
King Features Syndicate, home to some of the world’s most popular entertainment characters, today announced that Popeye is teaming up with the French environmental preservation organization, The SeaCleaners, to emphasize the importance of ocean clean up and conservation and to help raise awareness of their visionary efforts.
The SeaCleaners is an organization that focuses on long-term and worldwide preservation of the ocean and develops solutions to clear the ocean of floating plastic pollution. It integrates economics, social, human, educational and scientific perspectives to its projects.
Every year, more than 8 million tons of plastic waste are dumped into the ocean, killing more than one million animals, threatening biodiversity and human health. 80% of this pollution comes from the land. The SeaCleaners partnership with the iconic sailor man Popeye will work to raise awareness among future generations and educate them on the importance of this issue, as well as encourage everyone to become an agent of change to end this global scourge.
“Our oceans have been damaged by decades of pollution and mistreatment. Popeye is proud to join forces with The SeaCleaners and support their revolutionary efforts to defend the sea.” said Carla Silva, King Features’ vice president and general manager, global head of licensing.
“Strength, courage, integrity, perseverance: Popeye embodies essential values that inspire all those who love the sea across generations. We are very proud to partner with this timeless hero to spread our message and engage a wider audience in this major fight against plastic pollution,” added Yvan Bourgnon, president and founder of The SeaCleaners.
The partnership was brokered by King Features’ French agent, M.J.A. Licensing, who will also work to secure multiple co-branded Popeye x The SeaCleaners deals for apparel, accessories, home goods and more. A portion of those proceeds will then benefit The SeaCleaners organization and their efforts.